Job Description
Overview:
Paid Summer 2023 Brand Strategy & Marketing Internship opportunity with the YMCA of Metro Chicago
The YMCA of Metropolitan Chicago is dedicated to creating long-lasting positive change, whether it’s through health and wellbeing, early education, violence prevention, or one of our other programs and services. We’re looking for talented individuals who are committed to empowering our community by creating a safe and welcoming environment that encourages growth and support — individuals like you!
The
Brand Strategy & Marketing Intern will be part of a dynamic department that is responsible for all aspects of the YMCA of Metro Chicago’s marketing, experience design and events, and brand communications across all business areas. The Brand Strategy & Marketing Intern will support the department staff and gain a well-rounded understanding of how to link the Y’s innovations, products, services, and offerings to build the Y’s brand, create awareness, and drive demand and loyalty across channels. Depending on the priorities of the Y and the Brand Strategy & Marketing department, Interns may experience different opportunities across the department and focus on multiple areas of interest.
Scopes and Responsibilities
- Create and support the distribution of engaging content, including text, images, and video that promote the brand
- Assist in marketing and advertising promotional activities
- Prepare promotional presentations
- Perform market analysis and research
- Help organize experiential events
- Collect quantitative and qualitative data from marketing and communications campaigns
- Support department leadership in the ongoing maintenance and management of campaigns and operations, as well as administrative tasks
Requirements
- Currently enrolled in a related Bachelor or Master’s degree
- Strong desire to learn along with professional drive
- Solid understanding of different marketing and communications techniques
- Excellent verbal and written communication skills
- Excellent knowledge of Microsoft Office and Google
- Familiarity with marketing technology and online applications
- Passion for the marketing industry and best practices
Child Abuse Prevention
Support the YMCA’s commitment to child abuse prevention by:
- Reporting any items that may provide a health or safety hazard to staff, members or guests to your supervisor
- Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children
- Reporting any suspicious behavior and violation of policy and procedures to your supervisor
- Completing all child abuse prevention training, as required